BusinessWeek Business School Rankings
We applaud BusinessWeek for keeping their rankings weighted towards recent
events and compiling a rather extensive questionnaire on tens of thousands of
students. We certainly like the weighting placed on the schools' attentiveness
to their students' and recruiters' needs. These certainly help to keep the
schools competitive and have undoubtedly helped contribute to some of the
schools' innovations. It is very refreshing to see that schools can not sit back
on their laurels and maintain a high ranking based on past performances and
reputations.
The rankings contain a good bit of subjectivity, but they are after all
rankings, and we are not convinced that such an inherently subjective task can
be optimally accomplished without any such judgments.
Most glaring error
The problem with BusinessWeek's rankings is that they can give too much
weight to subjective data from a small group of respondents.
In 2000, for example, BusinessWeek ranked Stanford at
#11. At that time, we stated the following:
Despite the defense given to Stanford's ranking (#11), we do believe that the
school was unduly dinged for a lack of student satisfaction and alleged
recruiter mistreatment. Stanford's Graduate School of Business is among the two
most selective business schools (Harvard is the other) and its academic
curriculum, even if a bit inflexible, is resolutely solid. We fully expect the
new dean, Robert Joss, to quickly right the boat and have Stanford in
BusinessWeek's top 5 in 2002.
It sure did feel good to be proven right in 2002 -- and in the years since
then! :-)
U.S. News and World Report Business School Rankings
We really, really, like the objectivity and transparency of these rankings.
There is no way for a school to be unfairly bashed on a subjective factor.
Unfortunately, our biggest fault with their ranking is the lack of subjective
judgment factors. (Yes, we are very tough to please.)
Most glaring error
Ohio State. No offense, Buckeye fans, but we are not sure how your program
secured a #24 ranking. The Fisher school is not a particularly tough program to
gain admission into and we haven't heard any more recruiter ravings about the
graduates than the other BusinessWeek second-tier business schools. Perhaps the
major construction project will give the school a good boost. We just think it's
too early to release a verdict on this.
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